MANASQUAN, N.J., Aug. 27, 2024 – College football season is here and Jersey Mike’s Subs is kicking off its annual multi-city Jersey Mike’s Tailgate Tour this week. Since the Tailgate Tour started in 2019, sports fans at college campuses have had a chance to interact with the brand in a big way.

Two fully customized tailgate trucks will give football fans a chance to sample Jersey Mike’s authentic fresh sliced subs, download the app to enter to win “Subs for a Year”, and experience other game day fun including:

• Outdoor lounge with Adirondack chairs and picnic benches
• “The Juice” mobile device charging station
• Lawn games
• Giveaways

The first game of the season takes place Thursday, Aug. 29, in Minneapolis with the Minnesota Golden Gophers up against the North Carolina Tar Heels. The Tailgate Tour will make stops at 29 games across the country, culminating with the last game on New Year’s Day, Jan. 1, 2025.

The branded trucks will be placed in high traffic locations on each campus near tailgaters and stadium entrances for up to five hours before kickoff.